Impact Blog

Thoughts, Ideas, and Testimonials from My Office Professionals

Lead Magnet Ideas You Can Use

An effective lead magnet must solve a real problem quickly for your ideal customer. They are usually very specific, easy to digest, and of high value. Plus, they demonstrate your expertise exceptionally well without risk to your ideal customer. The following lead magnet ideas can work for almost any niche.  Teach Your Audience Something This i...
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Design and Create Compelling Lead Magnets

Design and Create Compelling Lead Magnets
Now that you have chosen your technology and you have all the things in place you need to get started building your email list, it's time to design and create a compelling lead magnet that will attract subscribers. Choose the Buyer's Persona or Avatar You Want to Attract Know the Problem You Want to Solve for Them Name Your Freebie Using a Compelli...
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Common Mistakes When Choosing Autoresponders

Mistakes When Choosing Autoresponders
Your email autoresponder is one of the most critical technologies that you'll ever invest in outside of your website for your business because of the high ROI you can earn via email marketing, and it would be shameful to underestimate the importance of this one system for your entire business. Avoiding these mistakes will ensure your success with e...
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Email Marketing: What You Need to Make It All Work

Email Marketing
When you think about building an email list, it can get overwhelming thinking about all the technology you need to work together to make it all work. Keep in mind that some of the systems are redundant, and you may not need all of these, but you will need the following: A website A website A social media presence A targeted and compelling freebie A...
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Choose Your Email Marketing Technology Carefully

 Email Marketing Technology
Once you know who your audience is, fully understand your reason for being, and know how the products and services you recommend benefit your ideal customer, then you can work on choosing the right email marketing technology that will work for you today and into the future as your business grows. To choose the right technology, ask yourself the fol...
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Learn to Focus on The Benefits of Your Offers

Benefits of Your Offers
As you work to create products and content and build your list with smart lead magnets, learning how to focus on the benefits of your offers will help you a lot. You've likely heard the phrase "benefits over features" during your business studies. This is exactly what we're talking about here. The main reason you must focus on benefits over feature...
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Develop and Create a Mission Statement for Your Business

Create a Mission Statement for Your Business
One way you can connect with your audience and ultimately build an email list full of potential customers who need your solutions – is to be very clear about what your real mission is. If you're unsure what your mission is, it won't be easy to communicate it to your audience. Therefore, before you get started creating and building your email list, ...
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Get Business Education: Know and Understand Your Offers

Get Business Education
It's not uncommon for a business owner, especially a small mom and pop business online, not to fully understand what they are really selling. If you think you're selling website design, content writing, and customer service, for example, you may go into discussions with your customers on the wrong foot. For example, if you are a virtual assistant, ...
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Create Customer Personas or Avatars Based on The Buying Journey

Create Customer Personas
Once you get to know your competition and customers, it's time to create customer personas or client avatars. The process of developing customer personas will help you develop targeted products, services, and content that resonates with your audience. To create your customer personas or avatars, follow these steps. Identify their goals and values F...
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Reasons to Study Your Competition Carefully

Study Your Competition Carefully
It might seem strange if you're new to the business to spend time studying your competitors. In fact, some small business owners get afraid that the competition's existence makes it impossible for them to succeed. Develop a Deeper Understanding Regarding What Your Customers Expect When you study your competition and see how they interact with and s...
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10 Ways to Get to Know Your Audience Better

Your Audience Better
The only way you or any business owner can truly be successful in attracting their target audience is by understanding who they are. Many small business owners, especially people who start their business alone from home, often skip a few steps in the process, causing issues with finding an audience for your product. Instead, focus on who you want t...
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Black Friday - 10-Steps to grow your email list workshop


Monday, December 6, 2021 6:00 pm

Email marketing works! Now more than ever it is important to move your prospects from social media platforms into your network. To engage in email marketing, you'll need to build an email list full of hungry customers who already want what you are offering.

1. Learn the ten steps to set up your brand-new email list.
2. Find tips to help you improve your results exponentially
3. Grow your reach with improved results

Note: Only register if you're planning to attend. The recording will not be made available to the general public after the event.

Registration Link :

Pick My Brain - Cyber Monday


Monday, November 29, 2021 6:00 pm: (EST)

During this session we will cover:
1. Social Media Tips & Tricks
2. Content Marketing
3 Canva

Ask me anything about business, mindset, and resilience. I can't wait to spend this time with you.

Registration Link :

How to Delegate Like a Boss!

Delegation is the key to being a good leader. A leader's most challenging transition is from doing to leading. This can be a difficult place for some business owners. You have to turn over a part of your business to someone else and trust that everything will be alright. I know its not easy, and we both know delegation is neccessary for growing bus...
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5 Tips To Choose the Right Technology for Your Business

When you mention the word technology to some, they light up; when you say it to others, they shudder. Our lives are filled with decisions to make regarding the role technology plays in our daily lives. The development of technology is fast and furious, whether you're trying to decide whether to upgrade to the latest iPhone or switch to streaming TV...
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Top Five Questions to Ask Before You Hire a Virtual Assistant

As a leader in the Virtual Assistance industry for more than 13 years, I currently manage a growing team of quality VA's. However, this article is not about me. I want to help you save time, money, and heartache by sharing with you their top 5 questions to ask. How much experience have you had? Hiring a Virtual Assistant (VA) is one of those times ...
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Successful online business mastermind & coaching

Like me, chances are you've felt this way at some point as an independent business professional. 1. You wish you had a little guidance to help you grow your business 2. You have an idea of how to get started, but you need a little accountability. 3. You are ready to move your business to the next level, but you need some help; you can't do it all y...
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Ikigai Writers Workshop

Ikigai is a word that has its origins in the Japanese language. Some of my friends know I am curious about language, especially the Japanese language. I was surprised to learn Ikigai entered the English language in the 1970's and it means "ones personal reason for living". I love learning new things and I am naturally curious about life. I have a g...
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