Your email autoresponder is one of the most critical technologies that you'll ever invest in outside of your website for your business because of the high ROI you can earn via email marketing, and it would be shameful to underestimate the importance of this one system for your entire business. Avoiding these mistakes will ensure your success with email marketing so that you can earn that 38 to 42 dollars return on every dollar you invest.

• Not Knowing Your Goals

• Focusing Too Much on Price
• Not Caring About Reputation
• Not Reading the TOS
• Not Being Concerned with Deliverability
• Forgetting to Focus on Credibility

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