It's not uncommon for a business owner, especially a small mom and pop business online, not to fully understand what they are really selling. If you think you're selling website design, content writing, and customer service, for example, you may go into discussions with your customers on the wrong foot.
Once you get to know your competition and customers, it's time to create customer personas or client avatars. The process of developing customer personas will help you develop targeted products, services, and content that resonates with your audience. To create your customer personas or avatars, follow these steps.
It might seem strange if you're new to the business to spend time studying your competitors. In fact, some small business owners get afraid that the competition's existence makes it impossible for them to succeed.
Develop a Deeper Understanding Regarding What Your Customers Expect
The only way you or any business owner can truly be successful in attracting their target audience is by understanding who they are. Many small business owners, especially people who start their business alone from home, often skip a few steps in the process, causing issues with finding an audience for your product.
Monday, December 6, 2021 6:00 pm
Email marketing works! Now more than ever it is important to move your prospects from social media platforms into your network. To engage in email marketing, you'll need to build an email list full of hungry customers who already want what you are offering.
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