An effective lead magnet must solve a real problem quickly for your ideal customer. They are usually very specific, easy to digest, and of high value. Plus, they demonstrate your expertise exceptionally well without risk to your ideal customer. The following lead magnet ideas can work for almost any niche. 

Teach Your Audience Something

This is likely the simplest way to come up with a lead magnet if you don't sell a product or software but work with those niches too. Set up a course in the email that runs your ideal customer through education about their problem and the solutions that exist. A course can be in many formats. You can deliver it by email, put it on a platform like Teachable.com, or turn it into a PDF download. 

Provide Your Audience a Useful Tool

A fun freebie to offer your audience are tools that help them. For example, if you have a food-related website, you can create and offer a recipe app. If you help people lose weight and get healthy, you can create and offer an app that tracks food intake and exercise. 

Build Your Community

This freebie idea is a big winner with socially based businesses. Set up a free group on a platform like Facebook Groups or DelphiForums.com and then only invite people to the group who ask after downloading the freebie or via automation due to them downloading the freebie.