Once you get to know your competition and customers, it's time to create customer personas or client avatars. The process of developing customer personas will help you develop targeted products, services, and content that resonates with your audience. To create your customer personas or avatars, follow these steps.

• Identify their goals and values

• Find out where they get their information
• Know their place in their buying journey
• Determine their demographics
• List the pain points and challenges
• List potential objections

For a more detailed explanation about how to create a customer persona and access to my client avatar worksheet, join the Grow Your Email List Challenge at www.theemailchallenge.com