Once you know who your audience is, fully understand your reason for being, and know how the products and services you recommend benefit your ideal customer, then you can work on choosing the right email marketing technology that will work for you today and into the future as your business grows.
To choose the right technology, ask yourself the following questions:
1.Does the solution fit my budget?
2.What reputation does the software have with users and others?
3.What is the deliverability rate advertised?
4.Can I integrate the software with my current technology?
5.Does the software allow for audience segmentation?
For a complete list of all the questions you should ask before selecting your email marketing technology please read this article in its entirety by joining the Grow Your Email List Challenge at www.theemailchallenge.com