BLOG
IMPACT BLOG
Thoughts, Ideas, and Testimonials from My Office Professionals
Cancel Culture Can't Cancel My Business
Cancel culture is all the rage these days. People are quick to cancel someone or something if they don't align with their beliefs or values. And as a small business owner, this can seem daunting. But fear not; cancel culture can't cancel my business. In fact, I'm taking some proactive measures to stay ahead of the game. So join me as I share my business response to cancel culture.
Technology Overload? Why It's Time To Take A Deep Breath
If you are a small business owner, you may feel like you've been thrown into the deep end of the technology pool. With so many apps, programs, and tools available for businesses, it can be overwhelming to figure out which ones are right for your company. But don't panic—we've got some advice to ensure your small business runs efficiently and stays up-to-date with the latest tech trends.
Why is visibility important to your business?
Are you an entrepreneur, business owner, or start-up looking to expand your brand's visibility? Today we will look at why you need to become more visible in your business and how you can increase your brand visibility in the marketplace. Visibility is essential to business success and it is time for you to be seen and heard!
Lead Magnet Ideas You Can Use
An effective lead magnet must solve a real problem quickly for your ideal customer. They are usually very specific, easy to digest, and of high value. Plus, they demonstrate your expertise exceptionally well without risk to your ideal customer. The following lead magnet ideas can work for almost any niche.
Design and Create Compelling Lead Magnets
Now that you have chosen your technology and you have all the things in place you need to get started building your email list, it's time to design and create a compelling lead magnet that will attract subscribers.
Your email autoresponder is one of the most critical technologies that you'll ever invest in outside of your website for your business because of the high ROI you can earn via email marketing, and it would be shameful to underestimate the importance of this one system for your entire business. Avoiding these mistakes will ensure your success with email marketing so that you can earn that 38 to 42 dollars return on every dollar you invest.
When you think about building an email list, it can get overwhelming thinking about all the technology you need to work together to make it all work. Keep in mind that some of the systems are redundant, and you may not need all of these, but you will need the following:
Once you know who your audience is, fully understand your reason for being, and know how the products and services you recommend benefit your ideal customer, then you can work on choosing the right email marketing technology that will work for you today and into the future as your business grows.
As you work to create products and content and build your list with smart lead magnets, learning how to focus on the benefits of your offers will help you a lot. You've likely heard the phrase "benefits over features" during your business studies. This is exactly what we're talking about here. The main reason you must focus on benefits over features when explaining your offers is that your audience doesn't care about you or much about how. They only care about what you offer them and the results of those offers. "What's in it for them?" is the central question you need to answer.
One way you can connect with your audience and ultimately build an email list full of potential customers who need your solutions – is to be very clear about what your real mission is. If you're unsure what your mission is, it won't be easy to communicate it to your audience.
It's not uncommon for a business owner, especially a small mom and pop business online, not to fully understand what they are really selling. If you think you're selling website design, content writing, and customer service, for example, you may go into discussions with your customers on the wrong foot.
Once you get to know your competition and customers, it's time to create customer personas or client avatars. The process of developing customer personas will help you develop targeted products, services, and content that resonates with your audience. To create your customer personas or avatars, follow these steps.
It might seem strange if you're new to the business to spend time studying your competitors. In fact, some small business owners get afraid that the competition's existence makes it impossible for them to succeed.Develop a Deeper Understanding Regarding What Your Customers Expect
The only way you or any business owner can truly be successful in attracting their target audience is by understanding who they are. Many small business owners, especially people who start their business alone from home, often skip a few steps in the process, causing issues with finding an audience for your product.
Monday, December 6, 2021 6:00 pmEmail marketing works! Now more than ever it is important to move your prospects from social media platforms into your network. To engage in email marketing, you'll need to build an email list full of hungry customers who already want what you are offering.
