It might seem strange if you're new to the business to spend time studying your competitors. In fact, some small business owners get afraid that the competition's existence makes it impossible for them to succeed.
Develop a Deeper Understanding Regarding What Your Customers Expect
When you study your competition and see how they interact with and serve your like audience, you're going to learn more about what the customers expect. Remember that you want to observe the customer to find out how they feel about the competition based on the way the competitors do business.
For more tips on what you can learn from studying your competitor join the Grow Your Email List Challenge at www.theemailchallenge.com